How to Be Successful with Email Marketing

View it now --- On-Demand!

Is your email newsletter a success? The big challenge in producing a successful email newsletter is generating content that will motivate prospects and customers to open, read, and respond. E-newsletters that simply provide a recap of your latest products and news may be of great interest to you, but they are of little interest to your readers.

This enlightening webinar will show you how to make your e-newsletter a 'must read' and a valuable nurturing tool for you business. You will learn proven tips to:

• Define an effective email marketing strategy
• Build your list and gain permission
• Create content your customers will love
• Measure the success of your email marketing efforts

Other Webinars in This Series:

• How to Make Your Website a Lead Generation Machine -- View it now on-demand!
• Seven Steps to Search Engine Marketing Success -- View it now on-demand! 

About the Presenter:

Bob DeStefano is an online marketing strategist and professional marketing speaker with over 15 years experience helping B-to-B companies produce business-building results.

Since the birth of the commercial Web in the early 1990’s, Bob has been helping business leaders create successful online marketing strategies. Bob’s online marketing career began as a strategic planner for Dean Witter, Discover & Co. specializing in Internet and online marketing strategies. At Dean Witter, Bob led an interdepartmental executive team in the creation of the company’s first Website.

As president of SVM E-Business Solutions, a leading B-to-B online marketing agency, Bob has worked with a wide variety of companies, from Fortune 500 companies to small family-owned businesses, to help them leverage online marketing to achieve bottom-line results. 

To learn more about Bob visit www.bobdestefano.com.